If you are taking your first steps into the world of strategic management, this book is your essential guide. Designed for undergraduate and postgraduate students, as well as professionals taking on strategic responsibilities for the first time, this work offers a clear and practical introduction to the fundamentals of strategic management.

Through precise explanations and a rich variety of real-life examples and case studies, you will explore:

• The role and process of strategic management.
• Defining purpose and strategic objectives.
• External and internal analysis tools to help you with your strategic diagnosis.
• Corporate development through the pursuit of business opportunities.
• The design of competitive strategies.

With a practical and accessible approach, this book is an invitation to understand, analyse, and shape the future of your organisation.